Conservationists and zookeepers say that Calvin Klein's "Obsession for Men" helps lure big cats, such as jaguars and cheetahs. For example, when sprayed near cameras, the cats linger longer, which lets researchers gather more information about them. According to the Wall Street Journal, Pat Thomas, general curator for the Wildlife Conservation Society's Bronx Zoo in New York, first observed the attraction in 2003. Now, "Obsession" is used in zoos and in the field. (Wildlife Conservation Society Guatemala Program)
link: http://abcnews.go.com
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